Rogers, for one, is the most efficient and reliable company in Canada. Their workers, can be seen everywhere in the corner. As soon as I go out, I'd see at least six to seven signature vans, within two hours or so. Quite often, there'll be one or two, parking outside of the condominium where I live. Rogers, is definitely the most prestigious brand representing Canada, in all aspect. You simply can't avoid it, or live without it.
Edward S. Rogers III was appointed President & CEO for Rogers Cable Inc. January 1, 2003. He is the son of Edward S. Ted Rogers, Jr., president and CEO of the parent company, and the grandson of founder Edward S. Rogers, Sr. After graduating from the University of Western Ontario, he spent 2.5 years with Comcast Corporation, a US cable and cellular company out of Philadelphia. His US experience covered sales, marketing, new product development and strategic planning.
Rogers Cable Inc is made of three business units. Rogers Cable is Canada's largest cable television provider offering cable television, high-speed Internet access and residential telephony services. Its Rogers Business Solutions division is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses across the country. Rogers Retail is one of the largest retail chains in Canada, with almost 500 stores. In 2007 the Company generated $3.6 billion in revenue, over $1 billion in EBITDA and had over 10,000 employees.
But while Rogers likes to portray himself as the little guy fighting the evil phone monopoly, the reality is that he has profited immensely from his monopolistic position in cable and, increasingly, a dominant position in wireless. Rogers controls 37% of the Canadian wireless market, while Bell has a 31% share. Telus is in the rear at a 28% share. Rogers, not surprisingly, likes to point out that he didn't start out with a monopoly, but rather on the "wrong side of a competitive situation."
